Swedish pharmacy Apotek Hjärtat found a clever way to help people keep their New Year’s resolutions of giving up smoking.
They ran a campaign that features weird billboards that start… coughing whenever a smoker is near – as a friendly reminder. The reaction is triggered by a smoke detector that’s attached to the billboards which are strategically placed into popular areas where people tend to smoke.
Here’s one from Odenplan, Stockholm:
According to a study by the World Health Organization and the US National Cancer Institute, six million people die from smoking annually while the total global cost of smoking in terms of health care costs is more than a trillion dollars per year.
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Photo: Apotek Hjärtat / YouTube