7 World-Famous Companies With Hidden Messages In Their logos

You’ve seen them hundreds of times but did you know that these 7 logos have meanings and messages you probably won’t pick up on at first glance?

And we are not talking about some small, local businesses here – in this list you’ll find BMW, FedEx, Toblerone, Yamaha, Toyota, Cisco and Sony Vaio.

Well, without further ado, here they are – 7 hidden messages in company logos: (the article continues after the ad)

1. BMW

BMW stands for Bayerische Motoren Werke AG (Bavarian Motor Works) and the company was established in 1917 as an aircraft manufacturing firm. Even though the company was forced to stop producing aircraft following the Treaty of Versailles in 1918, it held on to its heritage with a logo that combined, what else… Bavaria and and aircrafts:

Photos: Business Insider

6. Cisco

The famous IT company company’s logo uses lines to represent electromagnetic waves that also form the shape of the Golden Gate Bridge:

Photos: Business Insider

5. Toyota

The ovals of Toyora logo symbolize the heart of the customer, the heart of the product and the ever-expanding technological advancements. In addition, they form each and every letter from the Toyota name:

Photos: Business Insider

4. FedEx

This is one of the most clever logo designs i’ve ever seen. FedEx’s logo hides an arrow in the negative space between E and X that implies forward motion and efficiency. Genius:

Photo: Business Insider

3. Toblerone

Another one that playes with negative space. Toblerone’s logo clevery hides a bear as a tribute to the chocolate’s town: the Swiss town of Bern is also known as “The City of the Bears”:

Photos: Business Insider


The logo for Sony’s once powerful computer range represented the integration of digital and analog technology – the “VA” looks like an analog waveform, while the “IO” is of course, binary code:

Photos: Business Insider

1. Yamaha

Yamaha was established in 1887 as an organ manufacturing company. Their logo represents the three musical elements – melody, harmony and rhythm as well as the three pillars of their business – technology, production and sales:

Photos: Business Insider

I’m pretty sure you’ll never see these logos the same way again!

If you like what you read, then you will definitely love this one: 7 Secrets Hidden Within Masterpieces     

Photo: PCMag AustraliaCar Logos
Photoshop: I’m A Useless Info Junkie
Sources: 7 hidden messages in these world-famous company logos

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