Have you ever noticed that in watch advertisements, the watches are usually set at 10 past 10? Well, it seems that there’s a pretty good reason for it.
According to Andrew Block, executive vice president of the watch dealer Tourneau, watches are set to 10:10 because being set that way, they can nicely frame the brand and the logo. Since the vast majority of the watch companies place their logos at the top of the watchface, setting the watch at 11:00, 12:10, 1:20 or any similar combination, would just cover them up. By setting them at 10:10, they not just avoid covering the logo, they also frame it between the two watch pointers which makes for an aesthetically pleasing picture.
Of course there is the option of flipping things around and set the watch to, let’s say, 4:30, but that would not emphasise on the logo at all.
So now you know. Next time you want to sell your used watch online, just set it at 10:10 and you will get the best possible picture.
If you like what you read, then you will definitely love this one: Why Do We Say O’ Clock?
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