The Simple Reason Why Bubble Gums Are Usually Pink In Color

You know we love invention stories here at I’m A Useless Info Junkie. I mean, we’ve already covered How Water Balloons Were InventedHowTea Bags Were InventedHow Artificial Sweetener Was InventedWhy Kellogg’s Corn Flakes Were InventedWhy Neckties Were Originally Invented and many more interesting discoveries.

So i guess it should come as no surprise that we recently wondered why bubble gums are more often than not, pink in color. We looked at it and we have the answer for you.

Here’s the story. (the article continues after the ad)

Bubble gums are pink in color because the man who invented them only had pink food coloring at the factory when he found the recipe.

Back in 1928, Walter E. Diemer was working as an accountant for the chewing gum company “Fleer Chewing Gum” in Philadelphia. But as it turns out, Diemer preferred experiments over numbers so, in his spare time, he was playing around at the factory trying to discover new gum recipes. One day, he created a gum that was significantly less sticky than regular chewing gums while it also had the ability to stretch more easily. The color of this new gum was pink not for any particular reason but because this was the only food coloring available at the factory. This pink color became the trademark of the bubble gum and that’s why even today, most bubble gums are pink.

When he presented the idea to the management of the company, they loved it and soon enough, they started selling this new gum. Diemer himself was working with the marketing and sales department trying to teach salesmen the new gum’s selling point – how to blow bubbles.

Walter Diemer did not receive any royalties for his invention but he eventually became the senior vice president of Fleer Chewing Gum Gum Company.

If you like what you read, then you will definitely love this one:  This Is Why Neckties Were Originally Invented 

Main Article Photo: Screenshot from Cookies Cupcakes and Cardio’s YouTube channel
Photoshop: I’m A Useless Info Junkie
Sources: Bubble Gum History – Invention of Bubble Gum | Chew on This: The History of Gum

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